What is the program about?

The program is designed exclusively for small businesses looking to expand. During these workshops, we will explore the development and management of a consistent online presence through website creation and the implementation of search engine optimization (SEO) techniques. This will help improve your search engine results. Additionally, we will cover fundamental social media marketing strategies, from creating effective content to optimizing ads to reach specific audiences. Other topics to be addressed include email marketing, Google ads, social media analytics, and strategic planning. This program will provide participants with the technical and strategic skills needed to enhance their digital visibility, attract new customers, and increase their sales.

*This program is offered by Pioneers 21 in collaboration with the City of El Paso.

Entrepreneurs, business owners, and proprietors with a limited or nonexistent online presence. It is ideal for those who are starting out or looking to strengthen their presence on social media and in the digital environment. The program is aimed at businesses that currently do not have an established digital presence or that wish to enhance their online image. By participating, these entrepreneurs will learn key strategies to build and manage their digital presence effectively, which will enable them to increase their visibility and attract more customers.

The Digital Marketing Classes will take place in Spring 2025! 

• Comprehensive Knowledge in Digital Marketing: You will gain a thorough understanding of the tools and strategies necessary for an effective digital presence.
• Practical for Immediate Implementation: You will apply techniques that can be implemented immediately in your business for quick results.
• Examples of Comprehensive Planning: You will receive practical examples and templates to develop a solid digital marketing strategy.
• Techniques to Improve Image and Profitability: You will learn strategies that will not only increase your online visibility but also potentially enhance your revenue generation capacity.
• Videos for In-Depth Learning: You will have access to educational videos that delve deeper into the topics covered, allowing you to learn at your own pace.
• Link to Class Information and Content: You will enjoy continuous access to resources and class materials for future reference and use.