Workshop 1: Team Alignment & Scoping
You’ll develop a model of how things are now and determine aspects that all stakeholders agree can be improved.
Outcome/Output:
- Define innovation and learn how to create a culture of innovation.
- Gather and align the right team to tackle the challenge and start the problem exploration phase.
Workshops 2 & 3: Problem Exploration & Customer Development
During the problem exploration phase, you will start exploring the challenge outlined in the scoping phase and validating your riskiest assumptions.
Outcome/Output:
- Learn about your target customer and their pains
- Define early customer persona and user journey map
- Check market opportunity
- Develop an innovation thesis
- Begin designing and running problem validation experiment
Workshop 4: Ideation
During this session, you and your team will learn to use innovation management and design thinking practices to generate and prioritize ideas to solve your customers' problem based on data gathered during the problem exploration phase.
Outcome/Output:
- Develop and measure opportunity of multiple solution concepts
Workshops 5: Solution Development
During this workshop you'll learn to use innovation tools and practices to prioritize your most important features or concepts to make decisions on how to take them forward. Then expand your concept to begin crafting your customer value proposition which will be the basis for designing a business model.
Outcome/Output:
- Low-fidelity prototypes
- Validated learnings
Workshop 6: Business Model Design
During this phase, you'll learn to use the business model canvas to develop your new or existing business model based on your customer value proposition.
Outcome/Output:
- Identify potential business models
- Design and run business model validation experiments
Workshop 7: Validation
In this workshop, you'll challenge and prioritize your assumptions, evaluate how ready you are to get out of the office and clarify experiments you'll run to validate your assumptions about customer and product market fit.
Output/Outcome:
- Validated learnings related to market fit and business model
- Defined validation experiments & strategy
Workshop 8: Pitch Design
Together, you'll learn how to and craft a storyline of your pitch built around all essential building blocks; problem, solution, business model, credibility, and call to action. You'll be given the resources and feedback to make sure your pitch hits up.
Output/Outcome:
- Develop a clear and concise story
- Design a visual presentation
- Ready to pitch in front of senior stakeholders and decision makers
