EL PASO STARTUP WEEK

Government Innovation & Startup Engagement

• How startups can effectively engage with the Department of Defense (DoD)
• Demystifying Army Futures Command, AAL, and the Corporate Ventures model
• Bridging the gap: bringing non-traditional suppliers into federal contracting

Foundational Tech & Dual-Use Innovation

• The role of dual-use tech in national security and commercial markets
• Trends in DevTech, PrivacyTech, SocialTech impacting both defense and civilian sectors

Preparing for Investment as a GovTech Startup

• How GovTech and A&D startups can stand out to investors by de-risking their business model building credibility with government partners, and demonstrating capital-efficient growth.

This workshop will help build your advertising expertise and empower your small business with the knowledge and skills to confidently advertise.

We will cover:

• Media planning and buying- Keys to great creative- Data and targeting- Measurement essentials- Understanding the customer journey